Certificate Programme in SEO for Web Performance
-- viewing nowThe Certificate Programme in SEO for Web Performance is a comprehensive course designed to enhance your understanding of search engine optimization and its impact on web performance. This program emphasizes the importance of SEO in today's digital landscape, where a strong online presence is crucial for business success.
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Course details
• Unit 1: Introduction to SEO - Overview of Search Engine Optimization, its importance and benefits. • Unit 2: Keyword Research - Techniques for identifying and selecting effective keywords. • Unit 3: On-page Optimization - Best practices for optimizing website content and structure. • Unit 4: Off-page Optimization - Strategies for building high-quality backlinks and improving domain authority. • Unit 5: Technical SEO - Introduction to website architecture, URL structure, and XML sitemaps. • Unit 6: Local SEO - Importance of local search optimization, Google My Business, and online reviews. • Unit 7: Mobile SEO - Mobile-first indexing, mobile optimization, and AMP. • Unit 8: SEO Analytics - Tracking and measuring website performance, Google Analytics, and Google Search Console. • Unit 9: SEO Trends and Future Developments - Voice search, artificial intelligence, and machine learning. • Unit 10: SEO Ethics and Best Practices - White hat vs black hat SEO, and following Google's guidelines.
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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